Delhi-based Anupam Retail Ltd launches environment-friendly food waste disposal product in India
The company is contributing towards greening the earth while disposing waste
Anupam Retail Ltd. (ARL), a name related to premium sinks in India, has innovated to create an environment-friendly food waste disposal product for the first time in India. This is in sync with the company enhancing its green ‘footprint and its belief in the Swachh Bharat Abhiyan movement. Stretching its innovative circumference to include an array of allied products, ÁRL seeks to take the Anupam brand association of premium sinks to the next level with its accessories and kitchen solutions such as modular kitchens, quartz kitchen sinks, faucets, utility units, mini kitchens, floor drainers, bottom grid, chopping boards, wire baskets, liquid soap dispenser, containers, stainless steel drain boards, faucets and drain pipes. ARL’s basket of products allows the choice of size and design, to suit the user’s need.
The company has also introduced the Intellidrain technology in India, wherein the coupling separates the waste – thus ensuring a clog-free performance for the sink. While the aesthetics of the product are trendy, the consumers can opt for the size and design to meet their requirements. The company has won several industrial awards, and ARL’s pioneering effort is CE certified.
ARL has worked to ensure heightened aesthetics and serviceability. Rajender Garg, MD, expands on how the company plans to achieve the product reach, “For the marketing of these high-end products, we plan to be part of the Index exhibition which has the relevant audience of architects, interior professionals, builders, etc. We have premium dealers in our fold across the country.” ARL’s motto ‘to delight the customer’ has won them positive feedback…and Garg acknowledges it as being a motivator for the company, encouraging them to take up enhanced responsibilities.
PR Shankar, national head – Sales, says, “We believe in offering something new, which enables us to stand out from the crowd. The team has got an edge over the others due to the innovative designs and out-of-the-box thinking, which makes us leaders in this segment.” Chandra Gupta, national head –Marketing reiterates that ARL has retained exclusivity in the premium segment.
Endorsing the product, actress Tinaa Dattaa finds Anupam products unique and stylish. “It makes the cooking experience much more enjoyable, saving precious time,” she explains. “When the kitchen has modern amenities to make work easier, it consumes less time and makes it more fun.”