Voltas launches new brand shop at Gajuwaka, Visakhapatnam
Voltas and Voltas Beko, collectively showcase their range of air conditioning and cooling products, along with their latest range of home appliances
In response to the expectations of consumers in a growing city like Visakhapatnam, Voltas Limited, India’s No. 1 AC brand, augmented its presence with a new brand shop – Raghavendra Shoppee — at Gajuwaka.
The brand store features a well-designed and visually appealing display of the new range of Voltas and Voltas Beko's technologically advanced products such as air conditioners, air coolers, commercial refrigerators, water dispensers, water coolers, refrigerators, washing machines, microwaves and dishwashers. Conveniently located near the commercial hub of the town, the new retail outlet will enhance Voltas' brand experience and visibility.
Speaking on the occasion, Pradeep Bakshi, managing director and CEO, Voltas Limited, said, "We are delighted to announce the launch of our brand shop, which will house the entire range of Voltas and Voltas Beko products. Customer-centricity is at the core of all our offerings, and Voltas Beko has been built on the same principles. These brand shops will continue to provide our esteemed customers technologically advanced, relevant and environment-friendly products at attractive prices. Voltas is the No.1 AC brand with over 25% market share, having a sizeable lead over its nearest competitor. We aim to make Voltas Beko a market leader in the white goods space.”
The Voltas 2019 AC product range includes over 100 SKUs, with 46 SKUs in inverter ACs, besides cassette and tower ACs. In addition to Wi-Fi-enabled ACs which can be voice-controlled through Alexa, the company launched India’s first Adjustable inverter AC range, which comes with the unique value proposition of ’Flexible Air Conditioning’, earlier this year. The Voltas Fresh air coolers series was augmented by 39 new SKUs with unique features such as Smart Humidity Controller under various sub-categories: personal, window, tower and desert air coolers.
Its new joint venture (JV) home appliances brand, Voltas Beko, has launched over 61 SKUs of refrigerators including frost-free, bottom-mounted and side-by-side versions which are equipped with StoreFresh+ technology. The JV has also unveiled 14 SKUs of front-loading washing machines with AutoDose and AirTherapy technologies, 12 SKUs of top-loading washing machines with Dual Power Rain feature and 31 SKUs of semi-automatic washing machines with Double Water Fall and FastDry as well as premium Toughened Glass and Soft Fall features. The brand has also introduced 4 SKUs of dishwashers with AquaIntense and CornerIntense technologies and 9 SKUs of microwaves in the Indian market.