VitrA’s Plural brings luxury of shared intimacy to bathrooms
The elegant, organically-shaped design elements from this new series can be used in multiple combinations to form a personalised, intimate setting
VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division in Turkey, introduces its Plural series. Designed by award-winning designer Terri Pecora in collaboration with the VitrA design team, this series will enhance and uplift the aesthetics of a bathroom. Light and airy furniture is creatively set into the bathroom environment, introducing a welcoming domestic space where users can share time with each other.
Plural series offers the feeling of a vintage living room inspired by the iconic mid 20th-century look. Terri Pecora reimagined the washroom as a living space, using smooth, rounded edges and heavier woods to emulate furniture usually found in other rooms of the home. The re-definition of the modern bathroom also presents new solutions for designed plumbing components. All interrelated items have a wide selection of size options, harmonious forms and colour varieties. It is a sophisticated combination of solid wood and ceramics.
Inspired by the heritage of communal bathing spaces and rituals, it presents the bathroom as an informal living space. The elegant organically-shaped design elements can be used in multiple combinations to form a personalised intimate setting, while a neutral colour palette and American walnut wood finish bring a sense of warmth and domesticity.
This series has free-standing bathroom components that include urinals, WCs and bidets. Plural also has a small counter top washbasins, different vanity unit options and accessories, including a rotating mirror and wall-mounted shelf with or without a suspended towel rail. Each element in this series is designed to transform bathrooms from solo spaces into family spaces.
Every detail, from the double washbasin and shareable mirror to harmonious and warm colour combinations, come together to improve comfort, with timeless yet modern elegance. The wall-hanging mirror rotates and moves in all directions, also presenting the option to be mounted vertically or horizontally.
Beautifully shaped by the blend of innovation and design, free-standing washbasins are among the most attractive pieces of this collection. Thanks to their innovative flush systems, Plural washbasins can be positioned away from the wall, adding lightness and spaciousness to bathrooms by increasing the area for movement. Technologically advanced three syphon solutions conceal the untidy look of pipes and allow the mounting of washbasins in any part of the room. These innovative pieces are also ideal for guest bedrooms with attached bathrooms, for hotels and hospitality spaces.
Plural’s refined design language creates an atmosphere of sensual luxury. With an inventive mix and match of form, finishes and colours. It brings objects and people together in a delightfully harmonious bathroom environment.
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VitrA is a leading brand of Eczacıbaşı, a prominent Turkish industrial group. The core sectors of the group are building products, healthcare and consumer products. VitrA manufacturers 5 million units of sanitaryware, 3,50,000 bathtubs, 3,70,000 units of bathroom furniture, 3 million faucets and 2.5 million bathroom accessories every year. 50% of production is exported to over 75 countries worldwide for sale in 150 exclusive showrooms and 2,000 sales points across the world.
About Eczacıbaşı Group:
Founded in 1942, Eczacıbaşı is a prominent Turkish industrial group with 48 companies, 11,730 employees. Globally, Eczacıbaşı has established itself among the world’s top providers of bathroom and tiling solutions for homes and commercial venues with its VitrA, Burgbad, Villeroy and Boch (Tiles) and Engers brands.