Usha Bloom Series fans – a flower for every ceiling
Inspired by flowers married to technology, you can choose from a colourful array comprising Daffodil, Primrose, Magnolia, Dahlia and Lily’
Usha International, one of India’s leading consumer durables companies, has launched its complete range of Usha Bloom series fans inspired by flowers and aptly named Daffodil, Primrose, Magnolia, Dahlia and Lily, further strengthening its Goodbye Dust fans portfolio this festive season.
Commenting on the launch, Pranav Malhotra, category marketing lead - Fans, Usha International Ltd, said, “The Bloom series fans are so aesthetically attractive that this festive season will give our consumers the perfect reason to bring one home. They are vibrant, elegant and exotic, and come with the promise of superior quality and performance that Usha fans are trusted for.”
Available in attractive colour combinations ranging from a sparkle grey and blue, sparkle golden and cherry, and sparkle red and black, as well as the greys and blacks, these fans are beautiful enough to be conversation starters in themselves. The sweep size ranges from 1250mm to 1300mm with air delivery between 230m3/min and 250m3/min at speeds of 260rpm to 380rpm. While the Bloom Daffodil, Magnolia and Primrose series are 3-blade fans and priced at Rs.3100, the Bloom Dahlia and Lily are 4-blade fans priced at Rs.4700 and Rs.4900, respectively.
Inspired by flowers and the role they play in enhancing various aspects of our lives and relationships to create beautiful moments that can be cherished forever, the TVC for this breaks free of type casts with the woman taking charge. “Contrary to the perception that it’s a man who makes all home-led decisions, the independent woman of today who, along with being a successful professional, also takes charge of curating the best experiences for herself and her loved ones, including choosing how she wants to accessorise her home – that includes fans, appliances, furniture, etc.” said Sandeep Tiwari, president - Marketing, Usha International Ltd.
YouTube link of the campaign: https://www.youtube.com/watch?v=vdZ78GpsCvI
For more information, please visit: Website: www.usha.com