Wink, Nod, Wink & Nod, Foam pillows, Memory foam pillows, Indian consumer, Sleep technology, OEKO-Tex, CertiPUR-US, Quality foam, Carbon pillow, Anti-allergen, Absorbs, Snow pillow, Microfiber, Microfiber pillow, Hypoallergenic, Vacuum, Mist pillow, Sandeep Prasad, Premium mattresses

Wink & Nod offers Indians a range of memory foam pillows

An innovative sleep-focused company that crafts premium sleep products for the modern Indian consumer, Wink & Nod offers pillows built with cutting-edge sleep technology.

For the average Indian consumer, shopping for new pillows was mundane. The pillows available in the market lacked variety and innovation. There was also a nation-wide lack of awareness on how pillows contribute to improving sleep quality. This led to widespread negligence in researching the specifications, features and benefits of a pillow before purchasing. Over a period of time, these low-quality pillows started showing their true colours, causing discomfort, neck pain, headaches and chronic sleeplessness. Most sufferers opt for medication, while the real culprit happens to be either the mattress or the pillow they sleep on daily.

Choosing the perfect pillow might just be the one thing standing between you and a good night’s sleep. Today, the scenario is rapidly changing with online brands like Wink & Nod redefining the way people sleep. The company believes that it can distinguish itself through extreme focus on product innovation, international certifications (OEKO-Tex and CertiPUR-US) and patented technologies. Some Indian brands cut corners and use low quality foam and fabrics to sell cheap priced pillows.

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But people spend many hours on pillows and, through the certifications, Wink & Nod ensures that the products are not harmful to health in the long run. This gives them an edge in quality and assurance, as one of the few sleep-focused start-ups with quality certifications from renowned international bodies.

The Wink & Nod pillow collection offers a range of cutting-edge products that incorporate the latest in sleep tech. When it comes to pillows, the material, temperature and firmness of the fabric are things to consider along with good support.

Wink & Nod offers three pillow variants - Carbon, Snow and Mist - with a one-year warranty, freshness sealed in a box. Each product is designed with a motto: to provide hygienic sleep, soothe a sore neck, cool a warm head or unmatched fluffy comfort.

The Carbon pillow is designed to ward off indoor pollutants and microbes present in the air. Carbon comes with activated charcoal infused memory foam. Charcoal is one of the best gifts of nature when it comes to purification. It has a wide range of applications, including for face scrubs, cosmetics, in the food industry, etc. Activated charcoal not only cleanses the skin, but also the surroundings, as it is a natural detoxifying agent. People with asthma or sleep allergies can find relief with Carbon and enjoy a healthy and unhindered sleep.

Product features - CARBON

●     Activated charcoal infused memory foam pillow
●     Charcoal is a natural anti-allergen and absorbs pollution, dust mites and moisture, purifying the air that we breathe. It is also anti-microbial and absorbs pathogens
●     Memory foam adapts to one's head, ensuring comfortable sleep in any position
●     Punched holes on the pillow promote air-circulation, keeping the pillow fresh and dry
●     Removable and washable outer cover made of breathable poly fabric for easy maintenance
●     Vacuum sealed and delivered directly to your doorstep in a box
●     Best suited to stomach sleepers, ideal for areas with air pollution
The Carbon pillow is priced at Rs.2,999/-

The Snow pillow was designed at the Wink & Nod sleep lab based on extensive research findings and poll results from Indian snoozers. The Indian climate is mostly hot and humid, and the most common difficulty was falling asleep in a warm setting on pillows that are not cool enough. Snow comes with cool gel-infused memory foam that is cool to the touch. Its rapid sweat-wicking and cool-off properties stand unrivalled in the pillow market.

Product features - SNOW

●     Cool, gel-infused memory foam pillow
●     Absorbs body heat to keep you cool while sleeping, ideal for warm weather
●     Memory foam adapts to your neck and head, ensuring you sleep comfortably in any position
●     Punched air holes on the pillow promote air-circulation, keeping the pillow fresh and dry
●     Removable and washable outer cover made of breathable poly fabric for easy maintenance
●     Vacuum sealed and delivered directly to your doorstep in a box
●     Best suited to back sleepers

The Snow pillow is priced at Rs.2,900/-

Both Carbon and Snow pillows are internationally certified. CertiPUR-US® for foam and OEKO-TEX 100 for fabric

There is a special segment of people who love cuddling. Research showed that their primary comfort preference was fluffiness. This led to the creation of Mist pillow, which redefines softness at the micro level.

Product features - MIST

• Plush microfiber pillow
• 220 GSM microfiber shell fillings is extra soft and offers exceptional comfort
• Hypoallergenic filling and fabric ensure worry-free sleep. Rich outer cover fabric feels luxuriant to the touch
• Microfiber filling is hydrophilic and can be washed directly for easy maintenance
• Vacuum sealed and delivered directly to your doorstep in a box
• Best suited to side sleepers, ideal for cuddling

The Mist pillow is priced at Rs.1,950/-

Wink & Nod founder & CEO Sandeep Prasad said, “We are delighted to offer our exclusive high-quality products this festive season. Today’s frenzied lifestyle calls for a tranquil sleep, and our range of products is thoughtfully crafted as well as certified to provide the same.”  

About Wink & Nod

Wink & Nod is an innovative sleep-focused online brand that crafts internationally certified sleep products. Wink & Nod started selling its premium memory foam mattresses and pillows in early 2018 off its website and Amazon. The mattresses are loved by consumers, and the company has grown in revenue by 5x in the last 1.5 years. The company also attracted investor interest, and raised an undisclosed seed round in late 2018 from Guild Capital, a US-based VC firm. Today, Wink & Nod is one of the highest rated online mattress brands in India and sells its products on its website, in addition to Amazon, Flipkart and Pepperfry.



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