CERA launches Grande Slabs in Mumbai
Architect Prem Nath unveiled the collection of 52 designs in the presence of over 400 dealers from all over India
CERA, which has established a leading position in tiles in the recent past, has launched GVT Slabs of 1200x2400mm, 800x1600mm and 1200x1200mm at a glittering function held at th JW Marriot, Mumbai.
Architect Prem Nath unveiled the collection of 52 designs of Grande Slabs in the presence of over 400 dealers invited from all over India. Also on display were over 400 design concepts of wall tiles in different sizes.
“This mega launch, the third in the series in as many years, has established CERA’s arrival as a force to reckon with in Tiles,” declared CERA’s executive director and CEO, Atul Sanghvi. “CERA is looking at the future, when slabs would contribute more in its premium segment of tiles.”
CERA has been well known for its sanitaryware and faucets. This launch is aimed at putting CERA ahead of many of its competitors in Tiles.
The new designs have been conceptualized by CERA’s own design team after extensive market research and trend analysis. The brand claims that the sample tiles have been ratified by leading trade partners.
CERA has also launched new range “VITROGRES” with TR coating application, for the first time in the organised sector in India.
The company has two manufacturing units through JV for Tiles—one in Morbi in Gujarat, and another one in Gudur in Andhra Pradesh.
About CERA Sanitaryware
CERA is known for its innovative products and is considered as one of India’s fastest-growing companies in the sanitary sector; they are known for high-end showers, steam cubicles, and whirlpools, sanitaryware and faucets.