Jaipur Rugs' weaver-designer Manju Devi wins Gold Award for 'Aas Paas'
The rug from Jaipur Rugs' Manchaha collection is designed by Devi and won the Future of Design 2019 award in the Lifestyle category
Jaipur Rugs is a family business strengthened by the purpose of protecting ancestral knowhow and connecting rural craftsmanship with global consumers. Going forward in that direction, Manju Devi from village Hanutpura, a weaver designer with Jaipur Rugs has won the Gold Award in the Lifestyle category for her rug Aas Paas – from the Manchaha Collection. The award is titled ‘Future of Design 2019’ and has a jury from across industries. Past winners of this award have been the likes of Wipro and Ather Energy Pvt Ltd.
Manchaha is a Hindi word popular in Rajasthan’s weaving community, meansing 'expression of my heart'. For weavers in rural Rajasthan, creating something entirely of their own on an unassuming loom was something they never imagined would happen. A one-of-a-kind initiative by Jaipur Rugs, the Manchaha collection taps into the creative potential of rural artisans of India. For the first time ever, weavers get to be the designers of their own rugs. Each rug in the collection is a masterpiece of design inspiration. It is imbued with the individuality of its artisan, which is evident in its unique artistry. Each rug in this collection is made of 222,184 individual knots in every square metre using hand-spun leftover yarn batches which cannot be used afresh.
Manju’s rug, 'Aas Paas', which in Hindi means 'around me' is a part of the sustainable initiative Manchaha. The 32 year old mother of three boys has been weaving rugs for more than a decade now.
-As her first rug that she ever designed, Manju Devi got inspired by her surroundings, like her chulha (an earthen stove common in rural India) and the traditionally hand-painted walls that she saw 'around her' in the village. The patterns on the rug are her imaginative interpretation of the rural walls and floors that are often decorated by creating designs from wet cowdung.. The rug vividly takes us through the mysteries of rural India and the rustic beauty that every single bylane imbues in itself. This rug has also won the Kyoorious Design Award (Blue Elephant) 2019 and has been shortlisted for the Dezeen Awards 2019