Payal Singhal collaborates with Marshalls
The designer marks her foray into home decor with a collection of wallpapers in her signature blend of the East and the West; of the old and the new
As designer Payal Singhal celebrates 20 years of her eponymous label, she announces her foray into home decor through a collaboration with wallpaper giant - Marshalls, to launch a limited edition of designer wallpapers.
Known for her creative collaborations year after year with leading brands like Fizzy Goblet, Macmerise, Bombay Shirt Company, Hopscotch and The Label Life, Singhal marks her debut with a line of wallpapers in her signature design aesthetics. The specially-designed wallpaper
s cater to the modern-day home connoisseur with a vibrant sense of design. The capsule collection comprises eight different designs in 3-4 colour-way options each.
The collection offers Indian interiors the opportunity to enhance their home decor aesthetic and effervescent sensibilities along the lines of quality interiors around the globe. The wallpapers embrace features like being washable, colour-fast, fire-retardant, thermally insulated, among others, that render them an automatic choice for any contemporary work, retail or living space.
Singhal’s signature aesthetic is a blend of the East and the West; of the old and the new. The grandeur of Mughal architecture and the intricacy of Persian art have been long-standing inspirations for the designer. They also serve as the mood board for this collection.
The range is a collective of her iconic #PSPrints that boast a synergy between old-world traditions and contemporary forms. While each print has its own distinct narrative, they all come together to re-imagine centuries-old design with urban elegance.
The hand-picked collection will resonate with the house proud aesthete looking to introduce traditions of the past into their space, but with a touch of bohemian abandon. Each original print has been developed after months of research, and marries a classic aesthetic with a cutting-edge vibe.
“It is our pleasure to associate with a brand like Payal Singhal. Her design and prints have adorned Indian society at large, and we are extremely excited to extend her design sensibilities in the field of home decor. The most visible area in anyone's house are the walls, and their beautification is a key element in the upliftment of the interiors. Over the years, we have introduced designs from the world over and, now, we launch Payal Singhal's creations on wallpapers which we are sure are going to elevate and beautify the look of any interior,” says Karan Sharma, deputy managing director Marshalls.
“It has been a dream to lend my signature design aesthetic and see my prints on home décor products. We couldn’t have asked for a better debut by launching a wallpaper line with the best in the business – Marshalls. We are really excited to see our designs now in everyone’s homes, offices and living spaces,” says Singhal.
Spring blue PS 318
Available at :- All Marshalls exclusive retail stores and prominent home décor stores across India; Also available online on www.marshalls.com.
Price range :- Starting at Rs.180 per sq-ft