Equal Series By VitrA launched in India
The new series adds character to the bathroom
VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division in Turkey, has introduced its Equal Series. The exciting new collaboration with Italian architect and designer Claudio Bellini has resulted in the range, called Equal, which makes use of geometric shapes and minimalist borders.
As a design approach, simplicity is the human shortcut to creating equilibrium within the urban clutter; it offers harmony by welcoming diverse needs and characters, it excludes noise. Simplicity must be treated as the outcome of a brave sophistication.
Equal represents the equilibrium between the rational and the sensual. It employs basic geometric forms obsessively shaped by simplicity, embracing at the same time natural organic forms. Through the ordered, edgy but still rounded and soft forms, it creates the ultimate bathroom harmony.
Equal celebrates basic architectural elements by exploring their fundamental possibilities. To enhance the relaxing and sensual atmosphere of the space, the collection combines cold and warm materials in the form of ceramic and wood. Black metal elements are also used as accent, to strengthen the timeless character of the collection.
Designed as a custom piece of furniture, Equal’s vanity amplifies the visual effect of completeness, thereby creating the perception of more space. The vanity’s linear lines promote a stunning effect, and are available in wall-mounted, countertop and double bowl versions. All three versions provide ease of cleaning as a result of uninterrupted floor surface.
The storage area is not limited by the boundaries of the vanity. Free of the vanity area, the unit offers more personalised storage solutions.
Equal WC pans incorporate VitrA’s Rim-Ex technology, an innovative design for effortless cleaning: By eliminating the hard-to-clean rims, this technology prevents the accumulation of germs and provides superior hygiene. VitrA underlines the importance of hygiene, with user-friendly cleaning solutions. VitrA Hygiene is a technology which offers benefits in terms of health. It has ION Technology that prevents harmful bacteria by 99.9%. Maximum hygiene is ensured on the surfaces developed with this method. It does not lose its protection feature even under intense usage conditions. It has a special glaze that coats all external and internal surfaces prior to firing in a process that ensures VitrA Hygiene protection for VitrA ceramicware throughout its lifetime.
The contemporary nature of the delicate, angular design makes it ideal for commercial and residential spaces.
VitrA is a leading brand of Eczacıbaşı, a prominent Turkish industrial group. Eczacıbaşı' core sectors are building products, healthcare and consumer products. VitrA manufacturers 5 million units of sanitaryware, 3,50,000 bathtubs, 4,00,000 units of bathroom furniture, 2 million faucets and 2.5 million bathroom accessories every year. Moreover, 70% of production is exported to over 75 countries worldwide for sale in 150 exclusive showrooms and 2,000 sales points across the world.
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