Studio Lotus, Space, Automotive, Brand, Chennai, India, Electric, Innovation, Design, Ather Experience Centre, Sharp lines, Aesthetic, Scooter, Sales outlet

Studio Lotus creates a slick space for an automotive brand in Chennai

The Ather Experience Centre is a study is minimalist design

Designed for a future-forward electric automobile brand, the Ather Experience Centre embodies innovation and dynamism in a studio-like space – subverting all expectations of a typical scooter sales outlet.

Built around the narrative of the Ather 450 (their marquee product), the design strategy for the experience centre enables an enriching brand interaction through true-to-scale industrial components, strategically delineated exploration spaces and discussion pockets, and an engaging layer of environmental graphics that reflects the love of technology that characterises their customer.

With seamless tectonics, sharp lines, stark monochromatism and a clutter-free aesthetic, the Ather Experience Centre is the brand's visual identity come to life.



29 May, 2020
The Guild, Mumbai, presents a selection of paintings, From Ash to Spring, that takes us on the journey of Iranna’s more...
24 May, 2020
The trade fair releases new press note highlighting exemplary strategies that will address climate change
18 May, 2020
Kochi-based designers Utharaa Zacharias & Palaash Chaudhary curate an interesting design show in collaboration with eleven studios from around the more...