AO Smith launches new generation water purifier X7+
The water purifier, with mineralizer technology, ensures that water derived from any source can be purified effectively.
AO Smith, in an effort to strengthen its presence in the water purifier segment, has launched technologically advanced water purifier X7+. This futuristic purifier with patented side stream RO membrane, 8-stage purification and TDS Max technology can purify water with TDS level of upto 3000ppm.
Parag Kulkarni, MD, AO Smith India, commented: “X7+, is unique as it can maintain purity levels irrespective of the source of water. This product stands as a testimony to our commitment towards understanding the customers' needs.”
The MIN-TECH (Mineralizer Technology) adds essential minerals like calcium and magnesium into the water thereby ensuring the water tastes fresh and natural. The X7+, which has advanced alert technology, also comes with many convenience features. The multiple-stage purification makes the water so pure that it is safe even for babies.
The market size for water purifiers in India is around Rs 4000 Crores. Out of this, the RO & UV segment is the strongest. The overall market is growing at a CAGR of 10–15%. While the industry is growing at around 11% in the RO segment, AO Smith grew more than twice the industry growth in 2019. AO Smith water purifier is now available in over 50 cities across India and the customer response from Tier II and Tier III markets are as positive as it has been from the metros.