EFL revolutionises ACs with Health Conditioners
The Eureka Forbes Health Conditioner delivers air free of 99% of bacteria and viruses within two hours
Eureka Forbes Limited, makers of Aquaguard water purifiers, announced the pan-India launch of the country’s first health conditioner – Forbes. With the market penetration of air-conditioners at 6% and consumer needs evolving fast, Forbes does more than cool. Equipped with the powerful, patented Active Shield technology, the product delivers air free of 99% of microbes and germs within two hours. It also deodorizes air effectively.
The air-conditioner category is cluttered with over 25 brands with a volume of over 7.3 million units, grossing over ₹20,000 crore and witnessing an exponential growth of 25% as of last year. Within a span of just two years, since it's a pilot launch, the Forbes brand has achieved 2.8% overall market share in Gujarat and 2.5% overall market share in Kerala and sold over 45,000 units. EFL also introduced cassette and tower ACs for cool, healthy air in shops and offices.
Vikram Surendran, president, Eureka Forbes Limited, said: “Health conditioners are now a year-long necessity. Today, consumers are looking for innovation and advanced technologies that enable good health and well-being. Forbes was introduced in response to this growing consciousness.”
Forbes’ unique ActiveShield Technology removes 99% germs and keeps every corner of the home cool and healthy. The all-weather health conditioner provides clean air in winters too while keeping the compressor off.