Blue Star, Launch, Premium-yet-affordable, Residential, Air conditioners, Products, Energy-efficient, Low cost, B Thiagarajan, Mumbai, Virat Kohli

Blue Star launches a new range of ‘premium-yet-affordable’ residential air conditioners

The products are highly energy-efficient, so running costs are low

Blue Star has announced the launch of its new range of best-in-class residential air conditioners. This new range caters to the expectations of those customers who desire premium, high-quality ACs, but at attractive prices.

With this strategic foray into the ‘premium-yet-affordable’ segment, Blue Star has rolled out a range of 3-star inverter split air conditioners that are available at attractive prices.

This new range of ACs is built to be highly reliable and durable, and virtually trouble-free. The ACs are also highly energy-efficient, so running costs are low. Besides, the complete range runs on eco-friendly refrigerants.

Another significant aspect of this range of ACs is that each unit comes with a built-in voltage stabiliser that ensures trouble-free operations across a wide range of input voltage from 160V to 270V without the need for an external voltage stabiliser. This not only saves on the cost of the external stabiliser, but it also does away with the need for space besides the nuisance of having to mount one beside the AC.

Blue Star also facilitates purchase of these ACs through easy financing options. Customers can avail of attractive finance at zero percent interest with easy EMI options. There are also cash-back offers via tie-ups with leading banks and finance firms.

All Blue Star inverter ACs are backed by an assured comprehensive warranty for the first year, and a long-term warranty of 10 years for the compressor. Customers can also avail of extended warranty options from the second year onwards for the next five years. 

Innovative product range
Apart from the ‘premium-yet-affordable’ range of air conditioners, Blue Star has also launched a series of innovative range of split air conditioners: 
          Super energy-efficient 5-star inverter split AC with an ISEER of 5.41, which is 55% more energy-efficient compared to a 3-star inverter split AC.
          5-star inverter split AC with in-built air purifier, which can remove 99.78% of particulate matter (PM 2.5) and microbial kill rate of 99.999%. This can be operated just like an air purifier in winter, without the compressor being switched on.
          Next-gen Wi-Fi-enabled 5-star inverter split AC, which can be controlled from anywhere in the world, with smart options such as energy budgeting, customised sleep modes, climate control, and dual user setting, amongst others; it can also be operated through voice commands in both English and Hindi by using an appropriate interface device.
          5-star inverter split AC that can deliver 30% more cooling based on the heat load inside the room. Introduced in 2019, this range will be continued in 2020 as well.
          4-star inverter split AC with Hot and Cool Technology, which provides both cooling and heating solutions throughout the year.
          Inverter split AC with ‘iRest,’ a unique fuzzy logic function, when activated, will switch automatically from air conditioning (cooling) mode to fan-only mode, at the pre-designated time, to provide utmost comfort for undisturbed sleep.

Future ready products
          Future ready 3-star inverter split AC complying to the 2021 BEE energy-efficiency norms, with an ISEER of 3.90.

Next phase of growth — Blue Star’s room ACs — ‘Owned by Virat, Loved by Virat’
In its next phase of growth, Blue Star aims to shift orbit and accelerate growth by penetrating deeper across the length and breadth of India. By leveraging its brand salience, the company intends to garner mass appeal cutting across geographies and demographics. To achieve this growth, Blue Star recently rolled out the new festive season campaign, which unveiled Virat Kohli’s association with Blue Star’s room air conditioners.

Management outlook
Speaking to the press at a conference held in Mumbai, B Thiagarajan, managing director, Blue Star Ltd, said, “I am glad that with this launch we are now present across the entire price spectrum of residential ACs, and offer the most comprehensive mix of innovative and future ready products, all of which can cater to the most specific and distinct requirement of any customer. I am positive that this, in conjunction with our association with Virat, will help us continue to expand further, cutting across geographies and demographics.”

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