Binova, I.e Design, Italian Kitchens, Luxury retail showroom, Hyderabad, Elevate X, Binova kitchen showroom

i.e Design creates Binova flagship showroom in Hyderabad

Paying homage to Binova's Italian heritage, i.e Design transforms the space into a chic and welcoming underground Italian store

Founded in the 1950s, Binova is among the leading European kitchen brands based out of Italy. Since this is the first-ever flagship showroom in India, the client was insistent that it be one of the best. The entire design process revolved around highlighting the carefully crafted kitchens and making them stand out in the space. The main purpose was to create a harmonious setting, which did not overpower the kitchens.

The concept circled around giving an Italian feel to the space to honour the heritage of the brand. The space provides a unique experience. The right usage of primary elements such as concrete, wood, stone and brick, transformed this space into a welcoming yet high-end retail project.

The showroom was located in the first basement level of a furniture showroom called Elevate X, Hyderabad. The space that was meant to be transformed into a showroom was previously being used as a parking and storage space. There were several challenges since all the kitchens had a fixed height and the floor to slab level was very low.

The flooring and false ceiling levels had to be minimised. Specially treated concrete flooring was used to achieve a flawless texture without even raising an inch.

Earthy and natural elements like wood, stone, concrete and brick were used to create an underground showroom experience with a hint of Italy. Every bay was designed using different materials and textures.

i.e Design believes that the experience begins at the doorstep and the transition from the foyer to the main areas creates the right mood. The use of an antique mirror for the entrance creates a beautiful, rustic effect and lends a sense of belonging.

Lighting played the most important role in the design process. Since it was a product-focused project, the lighting was minimal and used only to focus on the product and pockets of interior spaces. Indirect lighting was used for a cosy set up.

The highlight of the space was the use of a huge rock to enhance the feel of a chic underground Italian store and make it look intriguing.

All in all, the sophisticated design truly captures the essence of the brand and helps achieve the perfect ambience for every customer walking in.

Fact File:

Name of the project: Binova Kitchen Showroom

Typology: Luxury retail showroom

Location: Hyderabad

Design firm: i.e Design

Principal architect and designer: Shreya Anand

Date of completion: February 2020



12 Jun, 2020
Leading architects got together to discuss current trends in the business and how best to run an architectural practice in more...
09 Jun, 2020
Leading architects will discuss current trends in the business and how best to run an architectural practice
08 Jun, 2020
Design leaders discussed the effects of the pandemic, how the field will evolve as a result of it, and their more...