CenturyPly launches CenturyArena in Delhi
The company eyes the veneer market of North India with its largest boutique store in the capital
CenturyPly, the largest seller of plywood and decorative laminates and veneers in India, launched CenturyArena, an exclusive veneer boutique in Delhi with the largest collection of natural veneers. The store has the capacity of the single largest veneer display in NCR region. This experience centre, which aims to provide a holistic vista of the decorative product portfolio of the brand, is a one-stop solution designed for all kinds of veneer requirements of the contemporary consumers.
Veneer has been established as an important element in the decorative industry, and it has diverse trends and patterns that variy from one region to another. With novelties in decoratives emerging day by day, consumer preference has become more flamboyant; they take utmost care to decide on design, colour, texture, etc of decorative materials like veneers for their interior space. They prefer to properly experience, compare combinations, product quality and servicing of brands before investing.
This 2000sq-ft exclusive natural veneer store showcase an immersive experience featuring full sheets of the exotic veneers. With a wide collection and display of veneers, consumers will have better options to choose from. Prior to this, the company launched an exclusive laminate and reconstructed veneer experience centre in Mumbai and, with this boutique veneer store in the city, CenturyPly is venturing into innovative solutions to keep up with the industry demands. This will help the brand to maintain a sustainable consumer base in Delhi.
The store has been set up in the prime location of Kirti Nagar in Delhi, which happens to be the furniture hub of North India. Keeping in mind the regional veneer market trend in the city, this exclusive boutique store is the stepping-stone towards the larger goal of transforming the consumer buying market in the country.
The company further envisions expanding its footprint in Kolkata by opening its third exclusive CenturyArena store. The company also has plans to expand in other locations with similar or smaller formats called Century Arena Express, which will give customers the opportunity to experience the Century range of products.
Commenting on the launch, Shankho Chowdhury, president, Decoratives Division, CenturyPly said, “CenturyPly has always been a consumer-oriented brand, and consumer convenience is of utter importance to us. Delhi happens to be an important hub for veneers in the NCR region as well as North India. Thus, our consumers will have easier access to a large category of veneers under one single roof. This unique centre aims to be the conjoint [sic] between the consumers and the company, where both experience and trade expectations meet.”
Century Plyboards (I) Ltd. (CPIL), the first ISO 9002 Company in India for plywood and veneer, started its operations in 1986; CPIL also received ISO 14001 Certification in 2004. The company was formed by Sajjan Bhajanka and Sanjay Agarwal. In a very short span, it has created a niche for itself and is the market leader in this sector. CPIL has its manufacturing units at Kolkata, Chennai, Guwahati, Karnal, Kandla, Hoshiarpur, Myanmar and Laos.
CPIL today manufactures the entire range of commercial, marine, shuttering and decorative plywood. Other products are laminates, veneers, doors, MDF, prelam, particle boards, fibre cement boards, PVC sheets, faceveneers, Exteria exterior laminates.
CPIL has been featured in the Super Brands India Top 500 in 2015, and the top 100 list published by Dunn & Bradstreet for 2014-’15. As the pioneers in Borer Proof Plywood and Boiling Water Resistant (BWR), the company has also successfully created a niche in the highly competitive lifestyle segment.