Muselab, Varun bahl, Huzefa Rangwala, Jasem Pirani, Kalaghoda, Mumbai, Art Noveau, Flagship, Store, Design, Decor, Decorative, Interiors, Contemporary, Space

MuseLAB designs Varun Bahl’s Mumbai flagship store

The designer duo channel Art Noveau to create an enchanting look.

Mumbai's Kalaghoda district is home to many Art Noveau gems. And another one was recently added to the list – Varun Bahl’s flagship store. Designed by Huzefa Rangwala and Jasem Pirani, directors, MuseLAB, the space sees abundant use of Art Noveau inspirations to create a layered atmosphere.

Async code

The storefront grills with their organic forms, and swooping and swirling lines, are decorative and sensual as distinguishing ornamental characteristics of Art Noveau. On the other hand, the underside of the storefront arches have been uncompromisingly clad in mirror – complimenting the decorative grills and creating curious reflections.
The double height space is flanked by arches, giving it a gallery-like feel. One side of the store is dedicated towards bridal clothing, which is distinguished by a decorative, canopy-like, hanging rack system, while the other side – underside of the stairs – is utilised for garment display as well.

An unassuming conservatory sits in the middle of the store that reflects the current mood of the season. This space is designed and planned as a transformative space that can be used for visual merchandising as an internalised storefront.

Ornamental and organic patterns appear along the stair railing, which leads to the mezzanine level that houses the menswear and prêt collections.

Decorative natural motifs and contrasting modern elements are scattered throughout the space, such as a mirror-clad relations desk and sofa, a semi-circular tufted back sofa and an ornamental sofa with pleated upholstery, fluted glass chandeliers and wire-framed crystal chandeliers, reflecting an eclectic style of traditional elements embracing contemporary forms.



22 Sep, 2020
Leaders from the design fraternity shared their thoughts on the technique and its current place in design
21 Sep, 2020
The two shows will now take place from October 10-13 at the China Import and Export Fair Complex
15 Sep, 2020
The exhibition will be part of the gallery’s Pause series