Photographs: Prashant Bhat
Photographs: Prashant Bhat

Rajan Goregaoker of GA design creates a stunning sales office

The space will serve as a sales base for Regency Anantam, a 50 lakh sq-ft residential development in Mumbai

The design of the sales office of the residential project Regency Anantam was conceptualised considering the scale of the residential project, which is around 50 lakh sq-ft.

The sales office is around 20,000 sq-ft in built up area, with a grand reception area, sales cabins, conference rooms, the MD’s cabin and a show flat.

Photographs: Prashant Bhat

The entrance to the sales office is a 6 m cantilevered canopy running across a length of around 70 ft. The exterior and the interior flow seamlessly, and the separation is brought about only by a performance spider fitted glass. The entrance canopy, which is finished in ACP, was custom-designed to insert geometric triangular LED lights, which are 600 in number. Each of these lights were custom-made and the process took as much time as it took to make the interior of the sales office. As you enter the sales office, you are first struck with the grandness of its height and the visual treat makes you anxious with anticipation as to what the project is all about.

Photographs: Prashant Bhat



The sales cabins are located behind the entrance reception. “It was always our intention to create a certain kind of semi-transparent screen to create visual interest. The design follows the circulation, where the customers after reaching the reception are naturally lead towards the sales cabins, the scaled model of the project and the show flat area,” states Rajan Goregaoker of GA design.

Photographs: Prashant Bhat



The project is designed with faceted as well as parametric forms, and so the theme is continued into the sales office. The reception has a faceted backdrop wall finished with marble, and indicates a strong edifice on which the name of the project is displayed. The wall behind the reception is 6 m in height with the sales cabins being only 3.5 m in height. Therefore the 2.5 m dead face above the cabins has been finished with a custom-made faceted 3D surface.

Photographs: Prashant Bhat

The juxtaposition of the faceted surface, the screened walls of the cabins, and the massive faceted marble wall form the backdrop of the entire reception area. The entire backdrop and the reception space is held and connected with a fluid ribbon form, which originates from the reception table and flows to the show flat entry. The ceiling integrated with this form, along with a staggered formation of LED pin lights, lead the customer towards the show flat area.

Photographs: Prashant Bhat


Conceptually, the entire design is non static and indicates movement and direction, hence the sales cabin area has a marble inlay, which has a parametric design that spills out into the reception space. Shades of grey marble flooring, light and dark veneer, and rose gold metal, form a theme that continues throughout the office. The design theme continues into the conference area, which has geometric triangles clad from wall to ceiling. The MD’s cabin also has a large faceted, framed ceiling from which lights drop down at random levels.

Photographs: Prashant Bhat

The project was completed in a short time span of 6 months.

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