As the new normal calls for new ways to paint, Asian Paints introduces their Safe Painting Service with an assurance of a safety-first approach along with best-in-class painting services pan India. Being a communitarian brand that cares for health and homes, Asian Paints has released two digital films targeted at the safety and security of painters and their family. The films highlight the new painting protocol and the safety training that the painters have undergone to mitigate any infection on sight.
Speaking about the campaign, Amit Syngle, MD and CEO, Asian Paints, said, “Communitarianism is mirrored in Asian Paints beliefs and practices. Caring about the well-being of our stakeholders has always been the utmost priority. We understand the current threat of infection is a serious cause of concern for our painters, their families and our consumers, hence we devised the Safe Painting Service to safeguard their needs. This digital campaign echoes our priority and apprise them of the provision and safety–standards we are putting into place to ensure their well-being and safety; all this while ensuring great looking homes.”
With their Safe Painting Service offering, Asian Paints will handle painting of sites in a completely hygienic and sanitised manner. To ensure the painters’ safety, daily protocols such as temperature check and usage of PPE kit and hand sanitiser will be mandatory. Covering and masking, daily disinfecting of high traffic areas with Viroprotek Surface Sanitiser and disinfecting of the home with Space Sanitiser before the final closure are some stringent measures being taken to maintain site hygiene. Simultaneously, tools will also be sanitised for dust free painting and for a fast and uniform finish.
Other elements which support safe painting include using Royal Health Shield paint and Woodtech Aquadur, both Asian Paints products that provide a hygienic and protective shield to walls and wood finishes respectively. The sales teams will also follow safety guidelines using masks, gloves and sanitisers in addition to the Aarogya Setu app. Furthermore, keeping social distancing in mind the customers will now be assisted with colour consulting through a seamless digital process.
The efficient painters and contractors of Asian Paints have been trained virtually by a ground team. They undertook digital classes via Whatsapp, concall and videos. They also ensured physical training via PPT and videos.
