Having recently been acquired by the Aditya Birla Group, the design brief for its flagship store entailed developing a new retail identity, highlighting the idea of local design with a global connect. The brief underscored the renovation of an existing structure and called for subtle design interventions to break rank with other stores in the country.
Special shopping
The store spans 3,800 sq ft across two levels. Among the primary design intervention is the flexible, courtyard-inspired layout comprising a central display area for new collections. The absence of a false ceiling here enhances the viewer’s sense of scale. Painted in terracotta red, the ceiling is accentuated with brass lamps, creating an inviting ambience. The peripheral display enclosing this courtyard features custom-designed portals for a personalised shopping experience.
Indian glory
The interiors feature an earthy material palette, providing a pared-down backdrop for the merchandise. Lightly textured Shera board walls imbue the spaces with a tactile quality. A distinctive triangular pattern that draws from a variety of textile traditions, including phulkari, shibori, ikat and kanjeevaram, runs as a common thread through the store, finding expression in the grey tiled flooring, the fabric sandwiched glass partitions and the timber display units.
The peripheral display niches in Shera board are framed within portals of Carrodust stone, subtly accentuated by joinery details in brass and powder-coated MS and careful lighting. The mid-floor units are also custom designed using a combination of MS, stone, and brass.
A lenticular installation behind the billing counter, composed of timber slats, is engraved with patterns from India’s textile crafts. The sequence of colour on the slats changes with the change in vantage point. Square timber members, with each side stained a different colour native to India form a triangular pattern within the stairwell.
Façade Marvel
The design of the store’s three-storey façade is an example of intricate craftsmanship coming together in harmony with cutting-edge engineering. At dusk, the illuminated building appears like a beacon suspended above the streetscape.
The design creates a memorable experience for shoppers while paying homage to the subcontinent’s textile traditions.
Fact file:
Project name: Jaypore flagship store
Type: Retail interior design
Location: Bengaluru
Design firm: Studio Lotus
Lead designer: Asha Sairam
Area: 3,800 sq ft
Photography credits: Ravi Asrani
