The international startup Jeff has chosen the creative team of El Departamento for the design of its new headquarters of over 5.000m2 in Valencia. The main challenge of the project for this architecture and interior design studio has been to reflect the essence of a successful, young and non-conformist company, with an open thinking in continuous change. A brand capable of renewing outdated concepts and modernizing them to adapt to the needs of today’s lifestyle and thus make people’s lives easier. All these values had to be part of its spatial universe, breaking with the traditional schemes of the history of offices to create a new headquarters that works as the perfect framework to turn Jeff into the next Spanish unicorn.
Real life dreamscape
‘We were inspired by the symbolism of the movie «The Imaginarium of Doctor Parnassus». The film tells the story of Doctor Parnassus, who runs a traveling theater company in which the workers offer the audience much more than they can expect. They do this through a magic mirror that, when pierced, immerses the viewers in a journey through time to enter the imagination and explore the dreams and fantasies of the Doctor,’ say Alberto Eltini and Marina MartÃn, cofounders of El Departamento.
In this way, the studio understands these new headquarters as a journey through the minds of the creators of the company, in which to transport workers and clients to that place where all the dreams of Jeff’s imagination converge. A space that combines vertical dreams, fantasies, small follies and whims, without losing sight of the key needs of a first-class office to turn its space into a projection made reality.
With the workspaces of the most prestigious international startups on the current scene as a reference, Jeff’s offices are conceived as a living organism. A space capable of evolving with the company and adapting to its changing needs.
Headquarters and coworking
Located in an industrial building from 1905 in an area very close to the Marina of Valencia, Jeff’s new headquarters host, as well as the more than 350 employees of the company, a coworking space for startups. The headquarters becomes a hub where entrepreneurs and technology companies find an open and collaborative workspace, perfect for creating innovative synergies and generating a positive impact on society.
The Good Good Life
One of the main premises of the project is based on creating ‘The Good Good Life’. This means taking care of the employees by providing them with a pleasant space where they can develop professionally, which reflects the company’s avant-garde values, enhances relationships among them and, at the same time, has a domestic scale that makes them feel at home. The office includes, besides workstations and meeting rooms, spaces for leisure and relaxation for the team.
A large terraced amphitheater-like grandstand dominates the central space, offering the user the possibility of finding his or her own place at any given moment. These open spaces have been shown to improve interaction between staff and encourage heterogeneous development, breaking with structural rationality through dynamic forms that are highly inspiring.
The use of common and versatile areas delimited only by vegetation, the play of materials and textures and the use of bright colors make Jeff HQ a young, bold and inspiring space capable of attracting and retaining talent. A distinctive atmosphere that stimulates the user’s creativity and productivity, generating a satisfying feeling of being part of something unique.
Fact file:
Name of the project: Jeff Headquarters
Location: Luis Merelo y Mas Street, 6, 46023 I Valencia
Area: 5.000 m2
Type: Commercial Interior Design
Design firm: El Departamento Â
Lead designers: Alberto Eltini and Marina MartÃnÂ
Photography: Jorge Peiró
About the design firm:
El Departamento is a young and energetic office founded by Alberto Eltini and Marina MartÃn that was born at the beginning of 2017 with the great challenge of revisiting the architecture and interior spaces of the historical context in which we live. The place where contemporaneity and experimentation converge: a path that goes from interior design to architecture and vice versa. The Department aims to bridge the gap between the strictest and most rational architecture through free thought and the boldest aesthetics with the aim of stimulating the senses of the users of its works
