The innovative project fuses scenography, architecture, and multimedia to take guests on an unforgettable journey.
Immersive Experience
The hotel’s multimedia-based transformation was inspired by Moment Factory’s work in theme park attractions, and a goal of using themed entertainment to complement and enhance the hotel’s practical functions. Explains Thomas Pintal, Creative Director, Moment Factory. “Through multimedia scenography, we take visitors of all ages on an immersive journey.”
Mr Maurice, the Digital Greeter
Upon arrival, guests are greeted by Mr Maurice, the fictional owner of The Grand Magic Hotel, who comes to life in a digital portrait that hangs prominently above the reception desk. As guests explore the lobby, they encounter ever-changing graphics that provide visions of the journey to come.
The hotel’s interior not only evolves throughout the day but also over the course of the seasons, revealing wondrous surprises for guests to explore. These environments are brought to life through fantastical flourishes including architectural effects and trompe-l’oeil illusions that blur the line between the real and the extraordinary. Come nightfall, the venue reaches the height of its metamorphic powers: the moment Mr Maurice activates his enchanted elevator, guests are whisked away on a voyage into wondrous worlds.
A multisensory adventure
Content overtakes The Grand Hall’s multimedia features to create an immersive experience. These illusory visuals are extended by the room’s impactful media columns and are supported by an original soundscape.
The multisensory adventure introduces guests to four unique worlds: The French Garden, The Forest Pavilion, The Water Palace, and The Sky Gallery. Each world is an immersive multimedia show that unfolds over four acts.
Journey through unique worlds
At the French Garden, golden light illuminates a living garden landscape inspired by the natural beauty that surrounds the hotel. The garden’s gradual evolution complements guests’ daily departures and returns. In the morning, the garden immerses guests in a vivid sunrise. In the afternoon, a sunset welcomes guests back, setting the scene for their forthcoming evening experience. At The Water Palace, a majestic underwater world swimming with sparkling sea creatures bathes the Grand Hall in aquatic beauty. The Forest Pavilion is a mysterious forest of towering trees, lush vegetation, and a swirl of dancing fireflies that invites guests to discover the wonders of nature at night. The Sky Gallery takes guests high above the clouds, an ethereal wonderland that is home to astral magic including an ever-glowing full moon, cosmic fireworks, and soaring paper airplanes.
Since its inception in 2001, Moment Factory has created more than 525 unique projects worldwide, including the Lumina Night Walk series. Productions span the globe and include clients such as Changi Airport, Notre-Dame Basilica of Montreal, Disney, Arcade Fire, Microsoft, Sony, Boston Museum of Science, Madonna, Cipriani, Universal Studios, the Toronto Zoo, and the Reims Cathedral.
Under Moment Factory’s creative direction, Tétris Design & Build were responsible for the production and installation of the Hotel’s scenographic elements.
The decor of these reinvented spaces was taken up by Maison Numéro 20, who added vivid colour and additional elements designed to facilitate deep immersion.
Sophisticated technical system
Interestingly, the hotel boasts a sophisticated technical system comprising 44 Terabytes of content, 120 Samsung HD LED screens, 8 85-inch HD LED screens, and 2 HD video projectors. In addition, it has 110 Frenetik fixtures and 148 RGBW Chauvet fixtures that create stunning visual effects. The Grand Hall features more than 275 million pixels of video content, while the lobby boasts more than 33 million pixels of video content. The Hotel’s advanced technology promises an unforgettable visual experience for its guests.
This project was featured in the April 2023 issue. Read the e-Magazine here!
