In partnership with Reliance Brands Limited (RBL), this highly anticipated launch marks the brand’s first venture into the Indian market.
Pink in full bloom
Founded in 2017 by Alexandra Miller, EL&N (Eat, Live, and Nourish) has become a global sensation, admired for its signature pink interiors, stunning floral décor, and vibrant atmosphere. Known as one of the world’s most photographed café brands, EL&N offers a unique fusion of fashion-forward design, speciality coffee, and all-day dining. The brand currently operates over 37 outlets worldwide, including in Paris, Milan, Dubai, and Kuala Lumpur, and is now set to captivate Mumbai’s discerning foodies and social media enthusiasts alike.
Located on the second floor of Jio World Plaza, the new café spans an impressive 2,130 sq. feet, featuring bespoke design elements exclusive to Mumbai. Guests can expect to find unique motifs, a custom-made soft pink mesh chandelier, signature EL&N florals & foliage and neon quotes, that have become synonymous with the brand. With terrazzo and marble flooring and the iconic cake and coffee bar creating a unique fusion of fashion, food, and ambience, the café is designed to deliver an unparalleled dining experience.
An immersive experience
Commenting on the brand’s foray into India, Alexandra Miller, Founder of EL&N London, said: “We are thrilled to open our doors at Jio World Plaza and introduce our brand to an exciting new market in partnership with Reliance Brands. This new concept brings our signature style to life in a fun and engaging way, making it the perfect destination for families, speciality coffee lovers and those looking for an unforgettable dining experience in a beautiful setting.”
The new café promises to introduce the vibrant spirit of London to India’s growing base of discerning consumers, combined with fashion-forward design and high-quality specialty coffee offerings. The Mumbai café will serve EL&N’s signature menu, featuring crowd-favourites like smashed avocado toast, indulgent croissants, decadent cakes, while also introducing exclusive localized dishes tailored to Indian tastes.
Reliance Brands Ltd., spokesperson said, “India’s evolving dining scene is driven by an evergrowing curiosity for new flavours, experiences, and visual aesthetics. EL&N’s blend of innovative culinary artistry and immersive design perfectly complements the adventurous spirit of the sophisticated Indian consumer. With a strong appreciation for both food and creativity, Indians are constantly experimenting and seeking destinations that offer more than just a meal making EL&N an exciting and perfectly placed addition to Mumbai’s luxury dining landscape.”
About RBL:
Reliance Brands Limited (RBL) is a subsidiary of Reliance Retail Ventures Ltd and began operations in 2007 with a mandate to launch and build global brands in luxury to premium segments across fashion and lifestyle.
About EL&N London:
Founded in 2017 by female entrepreneur Alexandra Miller, EL&N London is a globally recognized lifestyle and café brand known for its distinctive fusion of culinary artistry and fashion-forward design. With over 37 locations worldwide, including cities like Paris, Milan, and Dubai, EL&N has captivated food enthusiasts and Instagram lovers alike with its signature pink aesthetic, stunning floral displays, and inviting ambience.
