This opening marks the seventh store designed by the studio for the brand, further cementing a creative partnership that has been crucial in Nude Project’s transition to a physical retail presence.
Embracing authenticity
The store’s design concept revolves around the essence of Ibiza, a place historically known as a haven for artists, creators and creative minds. This is especially relevant in the post-pandemic era, serving as an oasis of inspiration away from the hustle of major cities. The space reflects this spirit by recreating the authenticity of a traditional Balearic payesa house with characteristic architectural details of the island.
In this project, El Departamento has embraced uniqueness and creativity, establishing a dialogue between the authenticity and freedom of 1970s Ibiza and the freshness and youthfulness that define Nude Project. The new store, located at 5 Bartomeu de Roselló Avenue in Ibiza, draws inspiration from the vernacular architecture of a traditional payesa house. The studio has recreated organic-shaped walls made of lime and mortar, natural-looking terracotta floors and exposed wooden beam ceilings. These architectural elements are harmoniously combined with mid-century style acrylic tables and cozy Persian rugs, creating an eclectic atmosphere that breathes authenticity, warmth and modernity.
Building upon the brand ethos
The interior of the space is dominated by a light turquoise blue on the shelves, adding a sense of freshness and fluidity. This color is balanced by the warmth of the wood and lime finishes, creating an environment that captures the essence of Nude Project. The combination of these elements evokes the brand’s youthful and dynamic character while introducing the seriousness and maturity needed to reflect its current evolution.
El Departamento’s creative team has completed the interior with a carefully curated selection of props, including a bookshelf with speakers, a collection of magazines, books, vinyl records and the iconic pink “cowboy” hat, a distinctive symbol of the brand.
Behind the blue veil
Premium outfits adorn the backdrop of the store, displayed on backlit showcases designed ad hoc in niche form to highlight the products. Additionally, within the store, El Departamento has created an oasis: an organic Krion structure with a friendly silhouette that delimits an exclusive reserved space. Inside, there is a sinuous velvet sofa that serves as a meeting point, as well as a fitting area with an almost celestial atmosphere enclosed by long blue curtains.
Thus, Nude Project’s seventh physical store opens its doors at the start of the summer season, establishing itself as a new must-visit destination for fashion and design enthusiasts. Covering 72 m2, the space not only strengthens Nude Project’s physical market presence but also serves as a destination that enhances the lifestyle and culture of a generation of young creatives.
Fact file:
Project I Nude Project Ibiza
Area (m2) I 72 m2
Location I 5, Bartomeu de Roselló Avenue | 07800 Ibiza
TEAM
Studio I El Departamento www.eldepartamento.net
Architecture & Interior Design I Alberto Eltini & Marina Martín oficina@eldepartamento.net
Photography I Miguel Fernández-Galiano
Art Direction I El Departamento
SUPPLIERS
Feature dressing rooms | Porcelanosa / Krion
Lighting | Ilumisa
Screens | HMY
Furniture design | El Departamento
Textiles | Deco & You
Speakers | El Departamento
Acrylic Tables | El Departamento
Flooring | El Departamento
Props | El Departamento
ABOUT EL DEPARTAMENTO
El Departamento is an experimental and daring studio, founded by Alberto Eltini and Marina Martín in early 2017 with the significant challenge of reevaluating the architecture and interior spaces within the historical context we live in. The studio’s ongoing research in its projects converges contemporary elements with experimentation.
