One of UK’s oldest paint manufacturers opened its first-ever experience center in India in January. Architects, interior designers and direct customers can experience and order the Craig & Rose Vintage 1829 collection and the Artisan collection at the store.
The store has been designed by The ZARC, an architecture & interior designer firm based out of Chennai. The store’s interiors hold onto Scottish architectural design’s authentic roots while sprinkling several modern elements to hoist customer experience. In fact, the entire store has been painted and customized with colours from the Craig and Rose Vintage 1829 collection, including the Craig and Rose blue and Artisan finishes to enhance the paint buying experience for their elite customers, architects and designers. For a better understanding and easy comparison of touch and feel of various finishes in the same colour, they have been integrated into a single pyramid display at the store.
The store has been designed to retain the key design aspects of the Craig and Rose flagship store in UK. The entire store has been majorly painted with the Jet black shade from the ‘1829 collection’ in order to ameliorate the colours. Lastly, to leave a trace of flamboyance, an array of shades from Craig & Rose’s 1829 vintage colour palette were integrated in the key piece, which was the central art installation consisting of cubes in numerous sizes.
The store was unveiled in Ispahani Centre, Nungambakkam by Mr. Mark Titus, Director of Marketing at Nippon Paint and Ar. CR Raju, Principal Architect of CR Raju Architects and National President of Indian Institute of Architects (IIA).
